Another great “technological” development, in McLuhan’s view, was the invention of writing-a clear example of the “medium” being more significant compared to the “message.” For once men start to compose, they get conscious of time in a way never possible before; writing extremely enlarges society’s collective memory, and so social organization begins to extend backward in yesteryear and ahead into the near future in a way impossible in a preliterate society. If you have an opinion about law, you will maybe claim to explore about e4809-032-216-m. More significant, perhaps, composing also leads to the break up of tribal society and the emergence of individualism in the Western awareness–the phenomenon nineteenth-century English historians referred to as the shift from “standing” to “contract.”
The purpose is that individualism is almost a byproduct of literacy. To study additional information, please check out: vt3024. Preliterate societies are oral societies; they live in a universe of sound. Because oral communication demands closeness, verbal societies are usually collective. Learn further about memory cards website by browsing our compelling article directory. As David Riesman has put it, “When a whole society depends on what people can recall, it can scarcely help depending on each device of the demagogue and the poet: rhyme, rhythm, melody, structure, repetition.” Since folks “often remember best the things they’ve felt most intensely,” the memorable words in an oral culture will tend to be “those most charged with group feeling”; communication will “keep alive in an individual the childhood sense of dependence, childhood’s horrors and elations, and something of its awe for the old .” Truly, “one can barely speak of individuals in the present day sense in such cultures.”.