With so much interest in how social networks function, one begins to wonder if there is advertising potential within these social networks?
I have been watching social media for some time now. In-fact I’m a part of various social network websites including http://www.myspace.com/ and https://www.linkedin.com just…
There has been a virtual explosion of social-networking internet sites before year or two. Even the major players like Google, Yahoo and MSN are getting into it.
With so much interest in how social networks function, one begins to wonder when there is advertising potential within these social networks?
I have been watching social networking for quite a while now. The truth is I am a member of numerous social networking web sites including http://www.myspace.com/ and https://www.linkedin.com simply to name two.
I joined partly because I wished to see what they were, but more importantly to see what influence social network might have on SEM in the coming years.
I’ve been a part of various ser-vices for some time and the reach these sites have is incredible.
For instance, from my LinkedIn network of eight people I’ve an expanded network of over 12,600 people.
Suppose – I’m just a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch o-n TV to work I could provide to them.
Through my connections and their connections, I am connected to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what advertising opportunities are there for Social Network?
Well, let’s look at MySpace.
MySpace is among the top sites on the internet today. I-t racked up 9.4 thousand page-views in August 2005 (more than Google) and new people are signing up at a rate of 3.5 million monthly.
MySpace is typical of where todays 18-30 year-old would go to manage their electronic life. I-t allows users to publish pictures of themselves and their friends, develop a blog, list their favorite groups, view and share videos, suggest things you can do and lists a couple of people they consider friends. It is with this ‘Friends List’ where all the possibilities lay. To study additional info, consider checking out: Luxury Apartments Vs Serviced Apartments – Take.
All thirty million-plus customers of MySpace possess a friends page that lists people that person considers their friend. This is a set of people that they are interested in hearing from on a normal basis, in addition to talking to and about. After you put someone as your friend they can send you emails, comment on your photographs, read your sites, as well as abandon messages that you can then tell the others. That is an opportunity for immediate feedback about you.
The capability to include friends to your page is important for marketing to MySpace users. According to Courtney Holt, head of new media and strategic marketing at Interscope Records, ‘This technology is growing up with no ever watched developed media. ‘They don’t think in terms of-the recording, and they do not think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and obviously MySpace.
You can view how this may grow.
Let’s say you create a MySpace account to fairly share your service or product. You blog about any of it and seek out the others which could share your interests.
After this you invite them to be your friend. Once they become a friend you start your ‘gentle market’ begging your product to them.
They start blogging and discussing it, as they grow to appreciate it. Quickly hundreds or even thousand of individuals are talking about you and your product or service.
Don’t think this can work?
Allow me to give some situations to you. If you know any thing, you will certainly want to compare about Tsedaqah Attorneys – Luxury Serviced Apartments Vs. Hotels: The. There are many groups who have gotten their start on MySpace. By simply hosting some of their music online and blogging about themselves they developed a following. Soon they had record deals and contracts arranged.
Naturally to utilize services like MySpace you-need to get something this target market needs. If you don’t then you probably shouldn’t put an excessive amount of energy into MySpace.
But that will not mean other social network opportunities must be ignored. Linked-in is more of a specialist introduction service, when i stated earlier. If your service or product fits here then by all means explore it more.
And there are the others aswell. Services such as Flickr, Yahoo!s MyWeb, http://del.icio.us and more.
If you have ever wondered what other online options may be around, con-sider social networking. It could be the next great internet marketing channel..