With so much curiosity about how social networks work, one begins to wonder when there is marketing potential within these social networks?
I’ve been seeing social networking for a while now. In-fact I am a member of numerous social networking web sites including https://www.linkedin.com and http://www.myspace.com/ only…
There’s been a virtual explosion of social-networking sites before few years. Even the people like Google, Yahoo and MSN are becoming into it.
With therefore much curiosity about how social networks function, one begins to wonder when there is marketing potential within these social networks?
I have been watching social networking for quite a while now. To get extra information, please take a look at: crunchbase.com/organization/zara-realty. Actually I’m a member of various social-networking sites including https://www.linkedin.com and http://www.myspace.com/ just to name two.
I joined partly because I wanted to see what they were, but more to the point to see on SEM what impact social media would have in the coming years.
I have been a part of numerous ser-vices for quite a while and the reach these sites have is incredible.
For instance, from my LinkedIn network of seven people I have an expanded network of over 12,600 people. Be taught additional info on our partner website by visiting open site in new window.
Imagine that – I am just a click or two away from close to 13,000 other folks who share my similar interests ranging from what I like to watch on TV to work I could offer to them.
Through my connections and their connections, I’m connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what advertising possibilities are there for Social Networking?
Well, let us have a look at MySpace.
MySpace is among the prime sites on the Web today. I-t racked up 9.4 thousand page-views in August 2005 (significantly more than Google) and new users are signing up at-a mind-boggling rate of 3.5 million per month.
MySpace is typical of where todays 18-30 year-old goes to manage their digital life. It allows users to publish photographs of themselves and their friends, create a weblog, list their favorite bands, view and share videos, suggest things to do and lists a couple of people they consider friends. It is on this ‘Friends List’ where all the possibilities lay.
All thirty million-plus people of MySpace have a friends site that lists people that person considers their friend. This really is a listing of individuals who they’re interested in speaking with and about, in addition to hearing from on a normal basis. When you put somebody as your friend they can send you emails, comment on your pictures, read your sites, as well as abandon messages that you can then give others. That is an opportunity for quick feedback about you.
The ability to add friends to your site is crucial for marketing to MySpace consumers. Based on Courtney Holt, mind of new media and strategic marketing at Interscope Records, ‘This technology is growing up with out ever watched programmed media. ‘They do not think in terms of-the album, and they do not think in terms of the TV schedule. They think in terms of TiVo, P2P, AOL, and needless to say MySpace.
You can see how this may develop.
Let us say you develop a MySpace account to fairly share your products or services. You website about this and search for the others which could share your interests.
You then invite them to be your friend. If they turn into a friend you start your ‘smooth offer’ selling your solution for them.
They start blogging and discussing it, as they grow to appreciate it. Quickly thousands or even thousand of individuals are referring to you and your product or service.
Don’t think this will work?
I’d like to give some situations to you. There are lots of bands who’ve gotten their start on MySpace. Simply by hosting a number of their music online and blogging about themselves they developed a following. Soon they’d report deals and contracts arranged. Identify new information on our partner website by clicking Luxury Serviced Apartments Vs. Hotels: The.
Naturally to make use of services like MySpace you need to have anything this marketplace needs. If you don’t then you probably shouldn’t put too much effort in to MySpace.
But that will not mean other social network opportunities should be overlooked. As I mentioned above, Linked-in is more of a professional introduction service. If your service or product fits here then by all means explore it more.
And you’ll find the others also. Ser-vices such as Yahoo!s MyWeb, Flickr, http://del.icio.us and more.
So if you have ever wondered what other online options could be out there, con-sider social networking. Maybe it’s the next great online marketing channel..